A Network TV Safe Ad Spot for a Shooting Range – With Puppies!

Shoot Smart found a loophole for getting ad placement on a TV Network to promote their shooting range.

TV Networks love to fill their shows with guns, but as soon as a business other than them mentions making money from firearms, suddenly they try to claim the moral high ground. Most advertising methods, particularly online and on TV, are not friendly towards the firearms industry. For example, ads on Google or Facebook can’t cover firearms at all. Even ads concerning firearms safety are disallowed in these places.

Shoot Smart is an indoor gun range in the Dallas/Fort Worth area, and they came up with a clever way to get around this advertising problem.

Shoot Smart is probably going to get more publicity from the firearms community sharing the ad than they will paying for ad placement, and I’m fine with that. After all, who doesn’t like puppies?

Shoot Smart’s official blog post about their ad

The duality of these companies is getting more and more frustrating every day. They inconsistently follow the rules they set, and pro-gun and conservative minded ideologies seem to always get the short end of that stick. But just like with the anti-gun laws that are passed, there’s always a loophole to get around them.

It is important the firearms community keeps the long term in mind. We must continue to fight to correct the misconceptions and lies spread by the anti-gun movement. The best way you can do this is by taking friends and family to the range and get them

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Brian Purkiss
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Brian Purkiss is a firearms instructor, competitive shooter, proponent for individual liberty and Second Amendment rights, and a web developer. He enjoys competing in and organizing Run and Gun Competitions, as well as shooting in USPSA, Outlaw matches, and 3 Gun.