The NFL is known for not being pro-gun – in 2013 the NFL didn’t allow Daniel Defense’s Superbowl Commercial. (watch the Daniel Defense commercial) The NFL has banned off duty police officers from legally conceal carrying firearms into NFL games – you’d think they’d want extra (free) police security. Despite all of that, a deceptively pro-gun Superbowl ad aired in the St. Louis area.
The video depicts a gun owning family from the perspective of the father, as he tells the story of finding his daughter as she commits suicide. Due to talking about guns, and the verbiage in the video, viewers are lead to believe the daughter used a firearm – but in fact she used prescription pills to end her life.
The closing captions cite the statistic that teenagers are more likely to die from an overdose than from gunfire, and urges parents to lock up their medication.
While not overtly pro-gun, the ad helps illustrate that there are worse killers in America than gunfire. It highlights the hypocrisy of the anti-gun movement that claims, “if we can save just one child.” If they really cared about saving “just one child” – then their time would be better spent on other things that would save more lives, with less effort, and leave our constitutional rights intact.
About the NCADA
The NCADA is an education, intervention, and advocacy organization aiming to reduce and prevent the harms associated with alcohol and other drugs. They do so by educating the community and by offering “the place to turn” for those seeking help for themselves or a loved one.
They also aired another commercial with a similar bait and switch citing the statistic that teenagers are also more likely to die from overdose than from texting and driving.
Please, lock up your medication. As gun owners, many of us have gun safes. That’s an excellent place to keep prescription medication.